Google Ads Specialist

Role Overview

As Google Ads Specialist you manage the paid search account. You will build search and display campaigns around the queries families actually use, manage the budget carefully, and work alongside the SEO team so that paid and organic support each other rather than compete.

Salary

This is a full-time salaried position. Salary for this role is confirmed individually during the hiring process and is based on experience; no fixed figure is advertised at this stage.

Responsibilities

• Build and manage Google Search, Display and, where justified, Performance Max campaigns
• Manage the account budget and the bidding strategy
• Write and test effective ad copy and extensions
• Manage keyword selection, negative keywords and audience exclusions
• Set up and verify conversion tracking so cost per registration is accurate
• Report campaign performance honestly and reallocate budget accordingly

Preferred Skills

Candidate Profile

• Two or more years managing Google Ads accounts
• Hands-on knowledge of Google Ads, keyword planning, bidding and conversion tracking
• Strong written English and Hindi for ad copy in both languages
• Analytical habit and comfort with account reports
• Careful attention to tracking and campaign hygiene
• Experience in a regional market with vernacular search behaviour
• Experience with remarketing and audience strategies
• Familiarity with the matrimonial or wedding category

Where We Recruit

Corishta is actively recruiting for this role from 15 cities across 4 states. Applicants from any of these locations are welcome.

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